About the Founder - Gia Sereni
Originally born in Guayaquil, Ecuador Gia grew up in Brooklyn, New York from the age of 4. At age 20 Gia was recruited for a modeling contract in Japan, she later traveled and worked in Milan, Paris, and Germany doing editorial and comercial modeling as well as runway and TV comercials. She returned to the US to study acting at Circle in the Square Theatre School and The Lee Strasberg Theatre and Film Institute after landing a part in the TV mini series Crossbow - the adventures of William Tell.
In 1990 after retiring from modeling Gia moved to Cancun, Mexico where she opened The Body Shoppe, the first store to carry non-animal tested natural beauty products. In addition, she also helped create La Asociación para la Defensa y Protección para los Animales (ADPA), the first association for the protection of animals in Cancun.
In 2009 curious to learn more about new technogology and how to protect and care for her own skin Gia enrolled at the prestigious Christine Valmy International School of Esthetics in New York City. Shortly afterward she returned to her native country of Ecuador and opened her own spa, Serenity Center of Holistic Health.
With more than thirty years experience in the beauty and fashion industry Gia has created a brand new innovative product - the very first 2 in 1 Conditioning Wash (co-wash) for the hair and body made of organic cacao butter sourced from a union of organic farmers in Ecuador.
Our Philosophy
"My objective is to make top quality skincare that is as safe for our Pachamama/Mother Earth as it is for us. And in turn give more job opportunities to the hard working artisans and farmers that make it posible for us to make these unique products. I believe it is the responsibility of every person on this planet to do whatever they can for the survival of our species. For this reason I am also an activist working tiredlessly with many different Ecuadorian environmentalist groups like Accion Ecologica,Yasunidos and Colectivo Agroecologico del Ecuador and also Indigenous political groups like the Ecuarunari, Conaie native indigenous people struggling to keep fossil fuels underground and multi-national corporations like Monsanto, PetroChina and others out of Ecuador. "
